Taking Tradetraks from a logo to a brand.

TRADETRAKS

Tradetraks is a technology company, built by the building trades community, for the building trades community.

It is the industry’s most comprehensive and integrated SaaS platform. As a tech start-up, all Tradetraks had was a logo and a service- they needed to be a brand.

We helped Tradetraks reimagine their position in the market to build a strong brand blueprint and refreshed the verbal and visual identity to reflect the new foundation.

With a clear sense of purpose and direction, Naked supported the design and development of a new website and a suite of assets for all of Tradetraks’ owned digital channels.

Brand Strategy  |  Brand Identity  |  Logo Design  |  UX Design  |  Web Design  |  Art Direction  | Copywriting  |  Production
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