Taking Tradetraks from a logo to a brand.
TRADETRAKS
Tradetraks is a technology company, built by the building trades community, for the building trades community.
It is the industry’s most comprehensive and integrated SaaS platform. As a tech start-up, all Tradetraks had was a logo and a service- they needed to be a brand.
We helped Tradetraks reimagine their position in the market to build a strong brand blueprint and refreshed the verbal and visual identity to reflect the new foundation.
With a clear sense of purpose and direction, Naked supported the design and development of a new website and a suite of assets for all of Tradetraks’ owned digital channels.
Brand Strategy | Brand Identity | Logo Design | UX Design | Web Design | Art Direction | Copywriting | Production