Wicked chicken gets a wicked refresh.
THE COOP WICKED CHICKEN
The Coop Wicked Chicken is like a chicken-restaurant-time-machine, serving up wicked chicken dishes in Ontario.
It’s the type of spot you can go to with friends, family or colleagues and be guaranteed a damn good time. Naked worked on a brand evolution to reposition The Coop in a crowded market and grow their footprint. This overhaul included everything from their tone of voice to identity and the in-restaurant experience.
We designed new menus, franchise collateral and gift cards, table-talkers, promotion campaigns, Limited Time Offers as well as created new merchandise and a redesigned website.
Brand Strategy | Brand Identity | Brand Tone | CX Design | UX Design | Web Design | Front End Development