Wicked chicken gets a wicked refresh.

THE COOP WICKED CHICKEN

The Coop Wicked Chicken is like a chicken-restaurant-time-machine, serving up wicked chicken dishes in Ontario.

It’s the type of spot you can go to with friends, family or colleagues and be guaranteed a damn good time. Naked worked on a brand evolution to reposition The Coop in a crowded market and grow their footprint. This overhaul included everything from their tone of voice to identity and the in-restaurant experience.

We designed new menus, franchise collateral and gift cards, table-talkers, promotion campaigns, Limited Time Offers as well as created new merchandise and a redesigned website.

Brand Strategy  |  Brand Identity  |  Brand Tone  |  CX Design  |  UX Design  |  Web Design  |  Front End Development
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