The process of ideation, for me, begins with casting a wide exploratory net to identify ideas, then going through the process of filtering, and finally funnelling those ideas through the briefing checklist until you get down to the idea(s) that check off the most boxes.

But where do the ideas come from?

Understanding divergent and convergent thinking. Written by Greg Plata.

On April 28th, we launched our Here to Help video on our social channels to get the word out. We really didn’t know what to expect, but almost immediately, we had responses from businesses across Canada that needed some fresh thinking, new ideas and communications help.

In this article, we’re highlighting three wonderful clients we’ve met and guided through Here to Help.

In recognition of Pride month and the Black Lives Matter movement, Naked wanted to highlight pieces of digital content about both, including some living at the intersection of Black and LGBTQ+ cultures that resonated with us, and hopefully with you, too.

This edition of “Naked Thoughts” started out as a collection of research to help our domestic and international clients navigate the muddy waters of marketing during COVID-19. We tracked research from reliable sources and research partners over the course of the pandemic, distilled it, teased out insights and provided our POV all in one place. In addition to sharing this with our clients, we wanted to share it publicly to help provide insight to anyone who’s looking for it and give our perspective on what this all means for the consumer.

As active travelers ourselves and partners to the travel and tourism community, we’ve been closely following the current situation and thinking critically about what this means for your business.

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.