Voyage to Iceland, with The Globe and Mail.
THE GLOBE AND MAIL
The Globe and Mail cruises have been a favourite of passionate and dedicated subscribers for over 7 years, with Canada’s #1 news publication whisking travellers away on Globe-curated experiences as far as the Caribbean, Portugal, and France.
After a two-year pause during the pandemic, The Globe once again returned to travel in March 2022, this time on a land tour through Iceland.
Naked worked closely with The Globe to develop the premium look and feel of the print and digital marketing campaign, leveraging the breathtaking beauty and unique language of Iceland to entice those hungry for a return to travel. The result was a mesmerizing campaign that effectively fed our audience’s travel bug – and led to a completely sold-out tour and a very happy client.
Campaign Strategy | Art Direction | Copywriting | Studio Production | Front End Development
