Naked IP, or intellectual property, is where we like to share our insights and perspectives on our industry, consumer behaviour, the art of creativity or anything else that strikes our fancy, and we think you’ll find informative and interesting. Take a read.
Unlocking The Idea
The process of ideation, for me, begins with casting a wide exploratory net to identify ideas, then going through the process of filtering, and finally funnelling those ideas through the briefing checklist until you get down to the idea(s) that check off the most boxes.
But where do the ideas come from?
How Do You Create Creativity?
Understanding divergent and convergent thinking. Written by Greg Plata.
Naked Thoughts: Connecting with Canadians through a pandemic.
This edition of “Naked Thoughts” started out as a collection of research to help our domestic and international clients navigate the muddy waters of marketing during COVID-19. We tracked research from reliable sources and research partners over the course of the pandemic, distilled it, teased out insights and provided our POV all in one place. In addition to sharing this with our clients, we wanted to share it publicly to help provide insight to anyone who’s looking for it and give our perspective on what this all means for the consumer.
Naked Thoughts: What's next for Tourism?
As active travelers ourselves and partners to the travel and tourism community, we’ve been closely following the current situation and thinking critically about what this means for your business.
The lessons SARS offers on how to rebound from a crisis
Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.
